Marketing automation: Target potential customers shortly after their visit on online stores.
Use case: Capitalize on the interest shown by visitors to your website with a targeted email campaign designed to re-engage and encourage them to make a purchase.
Scenario: If a customer visits your site and leaves without adding items to their cart or making a purchase, the system triggers an email. This message can include viewed products, with recommendations from the same product category and discount code as a call to action that encourages them to revisit their browsing session and complete their purchase.