UX/UI Design & Development of an e-commerce on Webflow with a user flow and plugin compatibility
The Solution:
Our client, a Omana Luxury Villa in New Zealand, faced the challenge of effectively showcasing their diverse room offerings, enhancing their online visual appeal, and building authenticity through guest testimonials. They wanted to create an immersive gallery experience that allowed potential guests to explore the rooms and facilities virtually. Building trust was crucial, so integrating genuine guest reviews was essential to boost credibility. Furthermore, the client aimed to collect data through the website for personalized marketing, targeting potential customers to encourage bookings.
Our Role & Impact:
We designed and developed a sophisticated website that elegantly displayed the hotel’s room offerings. Each tier was highlighted with detailed descriptions, images, and pricing. An enhanced gallery provided visitors with a virtual tour, showcasing the hotel’s luxury. To build trust, we integrated a guest testimonials section, adding credibility and authenticity to the site. For marketing automation, we implemented a robust data collection system that captured visitor information and preferences. This data fed into a marketing automation platform, enabling the client to send targeted, personalized marketing messages, ultimately driving bookings.
The result was a visually stunning, user-friendly website that not only showcased the luxury hotel chain’s offerings but also served as an effective tool for personalized marketing, enhancing customer engagement and increasing direct bookings.
The Impact:
A comprehensive website redesign, showcasing various room tiers with detailed galleries, integrating customer testimonials, and implementing marketing automation for personalized marketing efforts. This strategic approach not only elevated the user experience but also strengthened the hotel’s brand identity, enabling a seamless and engaging digital journey for visitors and potential guests, positioning Omana as a premier destination in the luxury hospitality market.