Kaviar Gauche

About The Client:

Our client, Kaviar Gauche is a renowned German fashion brand celebrated for its distinctive dual focus: women’s prêt-à-porter collections marked by their trademark rock-and-roll chic and an exclusive line of bridal couture. Kaviar Gauche represents modern glamour, characterized by elegance, refinement, and an uncompromising attention to detail.

The Challenge:

Kaviar Gauche faced the challenge of establishing a strong online presence that effectively communicated their luxurious appeal while catering to a discerning clientele. The brand sought an e-commerce platform that would convey the essence of their exclusive fabrics, impeccable craftsmanship, and timeless designs—justifying the premium prices attached to their products. Their message needed to speak directly to customers seeking high-quality clothing for special occasions, with the added versatility of restyling the garments for future use. The client also required an innovative digital platform where customers could easily browse, create personalized combinations, and shop, while maintaining the sophisticated allure that defines their brand. Along with this the Client’s challenge was to seamlessly integrate a marketing automation solution into their VTEX Ecommerce platform to support the ambitious growth strategy. They were looking for Integration simplicity, sustainable profitability & support for rapid growth expansion.


The Solution:

‍To meet Kaviar Gauche’s unique needs, we developed a custom e-commerce website on the Drupal platform, leveraging Ubercart for seamless shopping experiences. This solution was designed with extensive customization options to suit the brand’s demands for flexibility and personalization.

- The site was designed to allow users to create their own outfits by mixing and matching dresses and accessories. This bundling feature ensured that customers could curate their entire look—from the dress to the smallest details—reinforcing the personal connection Kaviar Gauche wanted to create between their products and customers.

- We collaborated closely with Kaviar Gauche to create powerful copy that emphasized the significance of their fabrics, detailing the superior craftsmanship and careful selection of accessories that justified the premium pricing. Each product description was meticulously crafted to highlight the brand’s values of luxury, exclusivity, and refinement, ensuring customers understood the unmatched quality behind every item.

- Created landing pages that enticed visitors to subscribe. These pages were integrated with email welcome sequences featuring exclusive coupons to incentivize sign-ups.

- We categorised its audience based on interests, purchase preferences, and their current phase in the customer journey.

- Personalized birthday emails celebrated customers’ special days, enhancing brand affinity.

- Automated post-purchase campaigns provided valuable product recommendations, increasing cross-selling and upselling opportunities.

- Dynamic and Automatic Emails triggered improved relevancy and timeliness.

- Pop-ups featuring personalized offers grabbed customer attention and drove conversions.

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The Outcome:

‍The result was a sophisticated, modern e-commerce platform that perfectly encapsulated Kaviar Gauche’s luxurious brand identity. Customers are now able to easily explore the prêt-à-porter and bridal collections while creating personalized outfits. The website’s seamless design and storytelling elements have elevated the brand’s digital presence, bringing their craftsmanship and premium fabrics to the forefront. Kaviar Gauche saw an increase in engagement, with more customers utilizing the appointment system and interacting with live runway streams. The marketing automation through SalesManago has levelled up the game for the haute couture reach and multiplied its chances by 500% to sales conversions. Furthermore, the website’s functionality has contributed to higher conversion rates, helping Kaviar Gauche effectively reach and serve its global, fashion-conscious clientele. By building a platform that merges luxury with innovation, we’ve successfully provided Kaviar Gauche with an online presence that mirrors the elegance and modern glamour that define the brand.

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